Twitter Flight School Video Badge Certification Answers 2022: It offers high quality courses to help you learn about brand promotion, advertising and social media marketing on Twitter. Thanks to Twitter Flight School, you can easily develop your Twitter know-how and develop your social media marketing skills. Badges are rewards that show that you have reached a certain skill level by completing Twitter Flight School courses.

Twitter Flight School Video Badge Certification Answers

Twitter Flight School has educational content for everyone, regardless of your status – you can be a seasoned pro or a beginner looking for a career in social media marketing on Twitter.

Twitter Flight School is more than a vast library of knowledge about social media advertising and brand promotion. Anyone with a passion for branding and social media marketing should join Twitter Flight School.

Twitter Flight School lets you learn branding and social media marketing from experts to stay relevant in the ever-changing global job market. Twitter Flight School allows you to learn social media from the company’s experts to maintain your skills. Here, Twitter Flight School Video Badge Certification Answers, we will introduce the basics of Twitter Flight School, allowing you to make an informed decision before wasting your precious time on courses.

Updated Twitter Flight School Video Badge Certification Answers

Details of Twitter Flight School Video Badge Certification Exam:

  • Validity Period: 12 Months
  • Questions: 40 questions
  • Pass rate: 80%

Here is the Step How You Can Take Twitter Flight School Video Badge Certification Exam:

  • Step 1: Click here and sign in with your Twitter Flight School account.
  • Step 2: Start your exam.
  • Step 3: Copy (Ctrl+C) the question from the Twitter Flight School exam section and then find (Ctrl+F) the question from here and get the correct answer.
  • Step 4: After completing the exam, you need to do some practical tasks, then you will get the Twitter Flight School Video Badge Exam Certificate.

Twitter Flight School Video Badge Certification Exam Questions and Answers

✅ What is one of the reasons brands are choosing to go live on Twitter?

  • To remarket to their existing customer base
  • To drive increased conversation with their audience
  • To increase their app installs
  • To optimize the existing assets

✅ What are the locations where you might see a Promoted Video served?

Within the timeline, on someone’s profile, and at the top of relevant search results pages
Only within the timeline
On the sidebar of, in your Direct Message inbox, and in the Moments section
The Trends section, the login screen, and the profile settings page
✅ What types of events are brands choosing to highlight when going live on Twitter? (Select all that apply.)

Earnings calls
Product launches
Fashion shows
Shareholder proxy votes
✅ Which two Twitter video ad formats allow your message to be one of the first things a person sees when they log on? (Select all that apply.)

First View
Promoted Video Carousel
Video Website Cards
Promoted Trend
✅ Clear logo placement can positively impact:

The mood of your audience
Sales of your products
Unaided brand recall
The amount of Direct Messages you receive after a campaign
✅ Which type of In-Stream Video Ad would you choose for your sponsorship campaign if you wanted to connect with the audience of an awards show happening right now?

Pre-roll before live video
Promoted Trend
Pre-roll ads on highlight clips
Sponsored Moments

✅ True or False: You create a First View campaign by starting with the campaign objective.

✅ Match the sponsorship purchase methods to the descriptions.

Fixed Rate
Demo Guarantee
Advertisers are able to bid against other advertisers for ad spots based on a wider range of actions such as impression, video view, or an engagement, where the highest bidder wins the spot. (3)
Advertisers pay a predetermined fixed rate for an ad spot. This is a fixed CPM method of purchase. (1)
Allows advertisers to verify that their ads are reaching a specific demographic via Nielsen. You are only charged for impressions that serve that specific demographic as verified by Nielsen third-party reporting. (2)
✅ Which of these statements best describe First View? (Select all that apply.)

It is best suited for lower-funnel campaign objectives.
It provides a single-day (24-hour) “mass awareness” package of Twitter’s most valuable video impressions.
It can only be purchased by one advertiser per day, per geography.
It includes a Twitter Brand Survey.
✅ What are the three bid units available when creating a Promoted Video Views campaign?

2s/50% video view, 3s/100% video view, 6s video view
3s/100% video view, 10s/100% video view, 30s/50% video view
6s video view is the only bid unit for Promoted Video View campaigns
3s/100% video view is the only bid unit for Promoted Video View campaigns
✅ What can help your audience make a connection within the first few seconds of watching your video?

Showing people or talent at the start of the video
Using nothing but text in the first few seconds
Not including your logo immediately
Adding music that reminds them of their childhood

✅ First View campaigns can only be purchased through _.

Your Twitter Client Partner
Ads Manager

✅ Twitter’s #BlueBrush team can help when _. (Select three.)

You need a graphic designer to create original assets for your brand
You need help with photography for an upcoming product launch
You are looking for staff augmentation

You need a custom animation for an upcoming video campaign
✅ What are the three types of video formats you can choose for your Promoted Video Views campaign?

Video, Conversational Video
Video, GIF
Video, GIF, Conversational Video
Video only

✅ What is a Video Website Card?

A type of Promoted Video that includes clickable hashtags that prompt users to Tweet and share a message to their followers
A type of Video Website Poll that gathers feedback from people in the form of an opinion card, providing valuable insight into your followers’ opinions
A type of Promoted Video where Promoted Tweets use video to capture user attention and drive qualified users to your landing page
An In-Stream Video Ad that gathers feedback using an opinion card

✅ Match the best practices for good creative to the statements.

Make an impact early
Put your brand front and center
Keep it short and simple
Videos with a concise message within the first 3 seconds also have 13% higher brand recall and overall view time. (1)
The sweet spot for a video ad is about 6 seconds. (3)
Include your branding prominently throughout your creative. (2)

✅ Match the following combined takeover products to their potential impacts.

Promoted Trend + Spotlight
Takeover Ads + Twitter Emoji
First View + Promoted Trend
Maximize advertisers’ ability to reach people in the Home timeline and Explore tab. (3)
Potentially double ad breakthrough during an upcoming event or launch. (1)
Add impact and make your Promoted Trend and Companion Tweets stand out with a customized graphical representation. (2)

✅ Which of the following statements about Promoted Trend Spotlight is correct?

Promoted Trend Spotlight will feature your ad at the top of the Explore tab for 48 hours.
The Promoted Trend Spotlight supports 6-second looping GIFs, MP4s, or image assets to go with your Promoted Trend.
Promoted Trend Spotlight is another name for Twitter emoji.
Promoted Trend Spotlight is best for long-form (5 minutes or longer) video content

✅ True or False: People on Twitter are watching more than 2 billion videos daily.


✅ True or False: Promoted Trend Description can be changed by advertisers throughout the day.


✅ In-Stream Video Sponsorships can be most effective for brands who: (Select three.)

Don’t do or can’t afford traditional TV sponsorships
Already sponsor TV programming
Want to target a competitor’s TV sponsorship
Want to drive traffic or sign-ups on a website

✅ What is the best tool for driving sales that is directly within your control?

Good creative
Ads longer than 6 seconds
Twitter copy
Brand recognition

✅ Why should you work with an influencer?

Influencers only get paid when you sell a product on Twitter.
Influencers cost less than hiring a professional actor.
An influencer’s authentic voice may help make your brand more relevant.
Influencers can often create content faster than brands can.

✅ For video Tweet content, match the questions to the ad component:

What do you want consumers to think?
How do you want them to feel?
What do you want them to do?
Link or Hashtag (3)
Video (2)
Active Statement (1)

✅ You may need Twitter’s #Optimization team when _. (Select three.)

You’re concerned about the cost of producing mobile-first video content
You need a custom animation for an upcoming video campaign
You want to optimize assets you already have
Your content is underperforming

✅ What are the three key factors to maximizing the effectiveness of your video ads on Twitter?

Branding, video length, strong visuals
Use of captions, audio volume, color accuracy
Use of influencers, spelling and grammar, video quality
Use of large logos, including animals, exporting at a high frame rate

✅ The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement at the top of the __.

Settings tab
In “Mentions” under notifications
Explore tab
Direct Message inbox

✅ Which of the following are best practices when creating an In-Stream Video Ad? (Select all that apply.)

Don’t use music because it is distracting.
Keep your content short and simple.
Brand your video within the first few seconds.
Use In-Stream Ads to set up other content.

✅ Match the following terms to the descriptions.

Promoted Video
Video Website Card
Twitter Poll
Conversational Video Ad
It moves customers through the funnel toward an end goal, such as a purchase. (2)
It enables you to advertise in people’s timelines and promote your brand story to your target audience. (1)
It collects feedback and gives people the chance to weigh in on questions. (3)
It encourages people to engage with and spread campaign messages. (4)

✅ Video ads on Twitter feel more relevant and less intrusive because:

They display only in a creator’s profile page.
They only display in the timeline if they are forwarded or liked by someone you follow.
They display within the timeline as normal Tweets (although marked as Promoted).
They display within the timeline as normal Tweets and are not marked as Promoted.

✅ True or False: Promoted Trends can be purchased by multiple advertisers per geographic area, per day.


✅ When will people on Twitter typically see a First View campaign in their timeline?

The first time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the day of the campaign
One specific time at the day of the campaign, as chosen by the advertiser
Specific times throughout the day of the campaign, as chosen by the advertiser
Every time they log in to Twitter across desktop and mobile devices from 12am to 11:59pm the next day of the campaign

✅ Which Live Brand Studio product offers live, real-time analytics in Media Studio?

Both Broadcast and Event Page
Neither Broadcast nor Event Page
Event Page

✅ What are the three purchasing options for an In-Stream Video Ad?

Nielsen Demo Guaranteed (US only)
Fixed Pricing
Twitter “Best Price” matching algorithm
Through the Auction — Biddable

✅ Twitter In-Stream Video Ads: (Select two.)

Feature professionally produced videos (no user-generated content)
Require Tweet copy
Are billed only when someone follows your account
Offer pre-roll video across 200+ of the top premium publishers within one campaign

✅ In-Stream Video Ads help advertisers to: (Select two.)

Build brand relevance by running targeted pre-roll video ads before video content they’re already watching.
Showcase longer video > 30 seconds, or share feature-length content with brand followers
Generate brand lift with video content
Align brand messages with a single publisher

✅ Advertisers should consider First View when they want to: (Select all that apply.)

Maximize watch time with a format typically watched longer than other Twitter timeline formats
Drive wesbite traffic and lower-funnel objectives
Be the first thing people see when they open Twitter, when memory response is highest
Drive a higher brand and message recall
✅ What is a Conversational Video Ad?

A type of Promoted Video that links directly to a website
An In-Stream Video Ad that gathers feedback using an opinion card
A type of Promoted Video that includes call-to-action buttons and hashtags prompting people to Tweet and share a message
A Conversational Video Ad sends text messages to a mobile phone
✅ True or False: The Promoted Trend Spotlight adds a high-impact, full-bleed media Spotlight placement in the Trends section.

✅ If your company wants to promote new running shoes with famous athletes, they should choose:

Team #Live Brand Studio
Team #Influencers
Team #BlueBrush
Team #Optimization
✅ True or False: Pre-roll ads are skippable after 6 seconds.


✅ Which Live Brand Studio product requires approval from the Twitter Brand Team?

Neither Broadcast nor Event Page
Event Page
Both Broadcast and Event Page
✅ When creating a new In-Stream Video Ad, what does “Brand Safety” inside targeting criteria allow you to do?

Exclude content categories and publisher handles you do not want to align with your In-Stream Video Ads
Add redaction to your Tweet copy automatically
Customize what your audience sees based on their age
Filter on demographics
✅ Twitter Polls are best used when brands want to __. (Select two.)

Align with influencers who have controversial opinions
Drive conversions on their website
Build loyalty by listening to their audience’s opinion
Involve their followers in brand or content decisions
✅ When creating content for First View, you should: (Select all that apply.)

Convey a key message: The timeline moves fast and people’s attention spans move faster. Successful brands convey their key message quickly.
Use extremely loud music: Loud noises attract attention and can help give your ad more views.
Keep copy succinct: Short is always sweet. Tweets with under 100 characters drive significantly higher engagement than those over 100.
Feature people: Consumers are naturally drawn to human faces. Show people and/or talent in the first few frames to draw people in.
✅ Each Promoted Trend is made up of which three components? (Select three.)

Trend #Hashtag
Companion Tweets
Trend Description
Animated Trend GIF

✅ Creative matters because _.

People don’t read the copy on Twitter
47% of sales are attributed directly to creative
Ads with better creative are often Retweeted by celebrities
You aren’t directly in control of it
✅ In-Stream Video Ads are:

Curated, relevant, engaging, and brand-safe
Only shown to people over the age of 18
Always longer than 30 seconds and unskippable
The best way to take over the Explore tab on Twitter for a day

✅ Match the following sponsorship types to the definitions.

Pre-roll ads before live video
Pre-roll ads on highlight clips
Brand integrations
Sponsored Moments
Video ads that run in front of near-live feeds. (2)
Content created by a publisher in partnership with an advertiser, which seamlessly integrates the advertiser via logo overlays, brand mentions, sponsored segments, etc. (3)
Video ads that run before live feeds. (1)
A storytelling format that collects Tweets, videos, images, and more around a single theme with interstitial ads within the experience and branding on the cover image. (4)

✅ Which statement about First View and Promoted Trend is true?

First View and Promoted Trend may not be purchased together.
It is not recommended to use First View and Promoted Trend together.
Combining First View and Promoted Trend will reach people either in the Home timeline or the Explore tab, but not both.
When paired together, First View and Promoted Trend drive higher key ad metrics.
✅ Which of the following safeguards does Twitter employ to protect brand safety?

Twitter will only run In-Stream Video Ads before one of 200+ brand-safe partners.
Twitter uses Twitter Polls to collect user feedback on video inventory.
Twitter runs algorithmic and manual checks to ensure ads are not aligned with content that falls outside of brand safety guidelines.
Twitter only runs ads on user generated content offering limited brand safety.

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